This weeks independent tuesdays is from the beautiful retro brand Sally Sweetlove.
I asked Sally Sweetlove the usual five questions!
Describe Sally Sweetlove in 3 words.
Feminine wearable retro
How did you become interested in fashion?
I can’t remember a time when I wasn’t ! From wanting to dress like the 1940s and 1950s stars from the films I watched with my Nanna as a little girl and making clothes for my Sindy dolls there’s not a time when clothes and fashion haven’t been important to me. The first thing I made was in Primary School – it was a red corduroy bib skirt, I wore it until it went bald I loved it so much . I have never wanted to conform, making my own clothes has always allowed me to do that .
Why did you decide to set Sally Sweetlove up and how did you do it?
I wear Retro every day , and people are always asking where I get my clothes from and when I tell them I make them the question is always the same ” Will you make something for me ?” In the end I gave in ! My good friends have also been instrumental in persuading me to set it up .
What words of advice would you give to anyone wanting to set up their own fashion brand?
Love what you do , keep it wearable ( I don’t make anything I don’t have a version of myself) . Don’t just like your garments, love them.
Where do you see Sally Sweetlove going in the next 5 years/ what plans do you have for the future?
Its very early days for us . I want to see the brand consolidate and get a solid customer base who will return because they love the wearability, simplicity and individuality of the styles.
I LOVE beautiful prints and retro style and Sally Sweetlove perfects this. Sally Sweetlove’s bandannas are amazing! There are also some beautiful tops and dresses. Be sure to take a look. They are the perfect thing for summer and will go with everything! I know what I want to be wearing this summer.
There won’t be an independent tuesdays! post next week as I will be at Norwich Fashion Week!